How Many Small Businesses Succeed in This Down Economic Environment
How many of you know the true answer to this question? The simple truth is that not too many of us do. Many of us are blissfully ignorant of the simple truth of the matter. If you’re one of the few who has no idea what the answer is then get ready because I’m about to blast the secret information right out of your face. And, to make sure you stay quiet until the article is complete….I will reveal the answer to you right now.
There are many successful business owners in this world and extremely few of them actually know the real secrets of business success. And there are even fewer who truly understand that they can learn the secrets once they grasp the actual knowledge required. Here’s an example of a real secret. There is a popular Internet marketing guru that runs a very successful online marketing company called Basecamp. And when I got in touch with him I asked him one simple question, “What is the secret of Basecamp’s success?”
And here’s how he responded to my simple question, “They post tons of content on a regular basis.” He went on to tell me that he personally does not post as much content on his business website as he used to. His business has grown considerably since he first started out in 2021. It’s safe to say that a lot of his current customers haven’t seen any of his content in over a year.
If that’s the case, and I’m positive you’ll agree, then why did his business become so successful? Because he took the time to learn everything he could about SEO (Search Engine Optimization). Because he invested in PPC (Pay per Click advertising) and SMO (Social Media Marketing). And I think it shows in the way how his business is doing now and 4 years ago too.
So it goes with almost every successful online entrepreneur. They know their audience, they know their competition and they always do their best to stay ahead. But if you ask them what’s the one thing that has allowed their businesses to become so successful, most will tell you that it’s because of internet marketing. Internet marketing is the best way to get your product or service “out there” and into the minds and pockets of your potential customers. It makes the difference between a successful business and a business that has failed.
So why do so many online businesses fail? Because the owners and/or CEO never took the time to learn the secrets of internet marketing and invest in tools and techniques that would help them promote their business better. They never took the time to learn and implement strategies that would increase their company’s overall revenue, which ultimately leads to the question…
Why do so many small businesses fail online? Because the owners and/or CEO don’t take the time to learn and implement strategies that would help them grow their business and increase their overall revenue. Because they didn’t put in the time and effort that it takes to get the most from PPC advertising. Because they didn’t take the time and effort it takes to build an effective email list. Because they didn’t take the time and effort it takes to properly market their products and/or services.
So, how many small business owners can you say are taking the time and the effort necessary to stay ahead of the competition? Not many, not any more. People just quit, they throw in the towel and say that it doesn’t work. Well, maybe not today, but the truth is that it does work if you’re willing to put in the effort and the time necessary.